Greatway Financial wins third straight Consumer Choice Award

Greatway Financial Inc. has earned the 2026 Consumer Choice Award in Financial Planning Consultants, marking its third consecutive win. The recognition highlights the Saskatoon-based MGA’s focus on financial education, advisor training and personalized guidance for Canadian families.

Why it matters: - Greatway Financial’s third consecutive Consumer Choice Award signals sustained recognition in a category tied to trust, service and client satisfaction. - The win reinforces the company’s position in financial planning at a time when Canadians are seeking clearer guidance on protecting families, preserving wealth and planning ahead. - The award also reflects the company’s model of supporting insurance professionals, not just selling products.

What happened: - Consumer Choice Award named Greatway Financial Inc. the 2026 winner in the Financial Planning Consultants category. - The announcement came Aug. 18, 2026, from Saskatoon, Saskatchewan. - The award is Greatway Financial’s third straight Consumer Choice Award. - The company’s leadership framed the recognition as a sign of trust from advisors and clients.

The details: - Greatway Financial says its approach starts with education and trusted guidance. - The company equips insurance advisors with training, tools and ongoing support. - Greatway Financial says that model helps Canadians make informed decisions about family protection, wealth preservation and future planning. - The company describes itself as a family-founded Managing General Agency, or MGA. - Greatway Financial says its business is built on relationships, integrity and service. - The company says its collaborative culture helps advisors grow their businesses while guiding clients through financial decisions. - Consumer Choice Award says its selection process is based on independent market research that reviews reputation, customer satisfaction and overall excellence. - Greatway Financial included a website for more information: More information. - Consumer Choice Award says its organization has recognized business excellence in North America since 1987. - Consumer Choice Award says its process is designed to identify the most outstanding service providers in each category.

Between the lines: - The repeated win suggests Greatway Financial is building brand recognition through advisor support as much as through consumer-facing service. - The emphasis on education and personalization positions the company in a crowded market where advice quality can matter as much as product offerings. - The award’s research-based format gives the recognition added credibility for a financial services firm.

What's next: - Greatway Financial is likely to continue leaning on advisor training, support tools and personalized planning as core parts of its growth strategy. - The company’s third straight win gives it a fresh credential to use with both advisors and clients. - Consumer Choice Award will continue recognizing winners across categories through its annual process.